Client: Kenny “The Jet” Smith
Project: The Jet Academy
Deliverable: UX Design, Social Media Assets
Year: 2020

NBA Legend and TNT Commentator, Kenny “The Jet” Smith has run summer basketball camps for over 25 years. With the current pandemic, he took the camps online.

I was brought in as a Creative Consultant to work with the various teams involved and get the workflow moving forward. I coordinated the website with the development team to meet tight deadlines, worked with the sales team to deliver promotional content, and developed ongoing UX strategies to educate the public on virtual basketball camp.