Project: Social Media
Deliverable: Animated images
I worked closely with EBONY’s social media team to provide them with assets for their social media posts and campaigns. The team wanted simple GIFs with small file sizes so they could be repurposed for online advertising and email newsletters.
I made social media templates that could easily be used over time to create a consistent look and feel. One example of this was for the EBONY Power 100. This annual event features the honorees from the African-American community. Social banners featured each honoree and allowed the EBONY editorial team to promote the event and connect with the honorees through social media. Building over two months, the banners created hype and excitement for the event and drew attention to the Power100 issue of the magazine.
Another example was the EONY Women Up events. By providing the team with assets for each speaker, they were able to promote the event and connect with their social media followings.
The #EBONYPride campaign drew attention to the 75th anniversary of EBONY magazine and drove traffic to the EBONY retail shop. I created more templates to once again create a consistent message and look.