3121 Las Vegas

Prince performed at the Rio in Las Vegas for about 6 months starting in October 2006. I spent a lot of time there getting the look and feel of the performance space set up and I created all of the sign-age that was used to promote the concerts. I designed the 3121 logo, venue signage, menus, flyers, tickets, light displays, bus wraps, newspaper ads, keycards, billboards, and even the building wrap that covered part of the hotel facade. There was a ton of material generated for this show and I had a hand in all of it.