Project: Prince Online Museum
I created the Prince Online Museum to host an archive of nearly 20 years worth of Prince’s official websites, including the five websites I created for him. The Museum features working versions of over a dozen sites, plus interviews with the people that created them. I launched a social media campaign a month in advance through Instagram, Twitter, and Facebook to raise awareness of the site and build anticipation. Through regular posts, I teased content that was forthcoming and highlighted Prince’s past accomplishments that would be featured.
By the time the site launched, I had press already lined up with featured articles that spread the word to over 50 news outlets and podcasts.